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I’m the Dog-Obsessed Heart Behind Fish+Boone

Jaclyn — The Heart Behind Fish + Boone

Jaclyn is the soul and storyteller behind Fish + Boone. Her love for dogs isn’t casual—it’s woven into every moment of her life. She notices every wagging tail, pauses mid-conversation to greet a passing pup, and believes dogs deserve the same level of style, comfort, and quality we expect for ourselves.

Fish + Boone was born from both necessity and devotion. After years of struggling to find clothing that truly fit her dachshund, Boone, Jaclyn set out to design it herself—pieces tailored to their unique shape, crafted with precision, and made to last. Every product, whether from Fish + Boone’s own collection or a trusted brand partner, is chosen for its craftsmanship, beauty, and function.

It is also a love letter to Fish—her joyful golden retriever who was lost to cancer. Fish adored everything about the Lowcountry of South Carolina, especially the water, and his spirit is woven into the brand’s coastal-inspired designs. From breezy patterns to subtle nods to the shore, Fish’s memory lives in every Lowcountry detail.

Fish + Boone is more than a pet brand—it’s a tribute to the joy dogs bring, the bond we share with them, and the belief that every detail matters.